Brand personality; Your key to entering competitive markets

The development of human aspects of the brand and strong personalization will improve the quality level of communication with the audience and will play an effective role in increasing the market share of the business.


Branding Management and Business Existential Values

One of the most significant issues and strategies that not only in the real world but also in the world of digital marketing and social media should be considered are branding and management of it directly to maintain visual coherence in the minds of customers and the competitive market.

The brand image is the first thing that stays in the customer’s mind, but this image alone cannot convince the audience to choose your brand and business.

Selection a brand has directly related to the personality and identity that the brand evokes in the minds of customers. This factor with a psychological effect on the mind and emotions is the most influential variable in the audience’s decision making. Powerful, strong and believable personality has a positive effect on the audience’s mental image and improves the quality level of communication with the audience. In other words, Brand Personality is the existential value of each brand and the key to its entry into competitive markets and marketing and advertising activities. Brand personality is a collection of brand name, logo (logo), slogan and visual characteristics specific to the brand and matched with the needs and tastes of the business and in order to be seen better.

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Brand personality and value creation in business

Such brands, like capital, create value for the organization and businesses and play an effective role in increasing market share and building loyal customers.

Characterization for the brand, in addition to having a positive impact on the minds of the audience, causes the brand to maintain its dynamism as a living being and increase its value with a set of features and fixed elements in the brand image and personality.

The brand identity must be in harmony with human personalities and be able to enjoy all human benefits. The development of human aspects in a brand is one of the main pillars of communication with the audience and the realization of business goals in the business.


Choosing a brand is directly related to the personality and identity that the brand evokes in the minds of customers.


Branding management and Development identity of the brand

We will help you in the formation of this character to show a pleasant and praiseworthy behavior in the business world. Creativity and boldness in decision making create a more complete strategy for your brand identity and double the speed of your business growth in a competitive market.

Bring trust and confidence to your audience and build a lasting relationship with them by portraying a strong personality for your business brand.

Services that we can provide to you in this section:
Create character and characterization for the brand
Ideation for choosing a brand name and slogan
Design and development of visual identity of the organization and brand (logo, organizational colors, compilation of branding booklet)
Consulting and formulating strategies to determine the character and personality of the brand

–  What We Do

We offer you a 360° marketing, branding and communication in digital culture and the new offline age. Our services are a true solution to your marketing, company, and support all of your ideas. Rasaa experts by identifying your business will clear the dark spots on the road to success. Building a unified identity and introducing it to the world is our main goal.

Let’s discuss your project.

If you encounter a problem, need advice, or are looking for more information,

We will be here for you.

12 Alley, Secound Apadana
Isfahan, Iran, 8166654353
Tel: +98-3131317003